ASP spends a significant percentage of its revenues on research and development, design, prototyping, lab testing and field testing. In order to make it to market and wear our brand, a product must reflect what we call “ASP DNA”:
- It must be an innovative solution to a real-world problem—meeting a clear need in a new way, or improving on an existing solution
- It must be demonstratively the best in its class.
- It must be unique, and whenever possible, patentable. In fact, ASP products are covered by some 150 patents.